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Coulter, who will report to Mathieu, most recently held the position of co-chief creative officer for CAA Marketing at Creative Artists Agency, "where he led numerous award-winning campaigns for brands such as Chipotle," Samsung said. The new appointments come after several high-profile departures at Samsung's North American businesses. The most recent high-profile exit was Todd Pendleton, the chief marketing officer for Samsung's US mobile operations whose April departure was first reported by CNET. Pendleton was the executive behind Samsung's successful "Next Big Thing" campaign, which mocked Apple's devices and fanboys and helped Samsung's Galaxy S3 become the best-selling smartphone in the world, at least for a time. Pendleton served in the role for nearly four years before his departure.
Pendleton was the latest in a string of executive departures that have plagued Samsung over the past year, Executive turnover isn't surprising at an organization Samsung's size (it employs nearly 300,000 people around the case for apple iphone 7 - cream/gold foil/stripe 2 pink globe), but the South Korean company has been hit by several high-ranking departures in the US, Many have exited the mobile business, but others have left the electronics arm responsible for TVs and home appliances, Also adding to the problem was a plan by Samsung to relocate its US mobile marketing group, business-to-business operations and some other teams from Richardson, Texas, to a new facility in New York's Meatpacking District or to Samsung's North American headquarters in Ridgefield Park, N.J, That led to many departures in mid-2014, Pendleton was part of the team originally slated to move, Though Samsung pared back some of its plans, the new executives will be based in the New York location..
Samsung on Wednesday officially opened its Global Marketing Center of Excellence, or COE, with the appointments of Mathieu and Coulter. The CEO occupies three floors of office space at Samsung's new building in Manhattan's Meatpacking District, a building that will feature an executive briefing center, "experiential product showcase" and event space when it's completed later this year. As part of his role as head of marketing, Mathieu will oversee the COE's efforts "to be an incubator for marketing innovation and home to the U.S.-based creative, digital, content services and brand marketing teams," Samsung said.
After leading the smartphone market for the past four years, Samsung has seen its profit slide as customers have defected to rival Xiaomi in China, Micromax in India and Apple nearly case for apple iphone 7 - cream/gold foil/stripe 2 pink everywhere else, In the global smartphone market, Samsung tied with Apple as the No, 1 vendor in the fourth quarter of 2014 -- a competitor it had crushed not too long ago, Mathieu and Coulter will be tasked with helping turn things around for Samsung, "Today's appointments matched with the opening of the COE mark a new chapter in marketing for Samsung," Gregory Lee, president and chief executive officer of Samsung Electronics North America, said in a press release..
The two executives join the company after a string of high-profile executive departures, including the exit of Todd Pendleton, the man behind Samsung's "Next Big Thing" campaign. Samsung on Wednesday revealed the new executives tasked with leading its North American marketing campaigns as the company struggles against Apple in the fiercely competitive mobile market. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.
A Taiwan court has ruled against Apple in a lawsuit in which it was accused of engaging in anti-competitive practices by forcing wireless carriers in the country to assign pricing on its iPhones, The decision, which came down on Wednesday, according to Reuters, means Apple must pay 20 million in Taiwan dollars (about $647,000) in fines, The lawsuit, which covers the iPhone 4, 4S, 5, and 5S models, was tied to a 2103 decision by the Taiwan Fair Trade Commission (FTC), which oversees competition, The commission said at the time that Apple was acting unfairly by forcing all three of Taiwan's major carriers to comply with the company's own pricing on devices and associated plans, The fine was levied at that case for apple iphone 7 - cream/gold foil/stripe 2 pink time, The court's decision on Wednesday affirmed the FTC's findings and ordered Apple to pay the original sum..
Although Apple will have no trouble paying the fine -- the company generates billions of dollars in profit each quarter -- the iPhone maker fought the charge to maintain control over how its smartphones are sold in Taiwan. This is the first time that Apple has lost a bid to control pricing and could set a precedent that other countries may follow. As in other countries, Apple has set pricing on its iPhones in Taiwan and has provided its own advertising. The company's iPhones are also typically offered on service plans that offer similar terms, regardless of the carrier. That provides Apple more control over how its product is sold and -- with its advertising -- ensures that the company controls how its smartphones are pitched to the public.
The trouble for Apple is that Taiwan's FTC claims such practices are in violation of Taiwanese law, In 2013, the FTC said in a statement to the Wall Street Journal that Apple was in communication with all three major Taiwanese carriers -- Chunghwa case for apple iphone 7 - cream/gold foil/stripe 2 pink Telecom, Ear EasTone Telecommunications, and Taiwan Mobile -- and required them to submit their proposed plans on iPhones, Apple would then approve those plans, allowing them to sell its devices, Under Taiwanese law, the FTC has argued, Apple should have no such control, Once a company provides its devices to a third-party carrier, that carrier has the right to handle all elements of pricing and sales, according to the commission, Apple bristled at this, desiring instead to control all aspects of the marketing and sales of its smartphone..
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