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This was an immense accomplishment, only possible through the herculean efforts of Mozillians (i.e. staff and volunteers) around the world, and provides us with a good foundation on which to build. Now it is time to take the next step. We will use this foundation to build products with partners that help people take control of and explore the full potential of their online lives, while empowering people with technology, know-how and opportunity to advance the Open Web. That will require bringing more of Mozilla and the Open Web to consumers than just the Web technologies upon which our products are built.

We will seek out facet case for apple iphone x and xs - black opportunities that align with our relentless pursuit of the Mozilla mission, our strategy of building great products and empowering people, and the impact we aim to have on the world, And we will say "no" to opportunities, even if they make good business sense, if they do not further our mission, The first few years of Firefox browser development weren't even on Firefox: they were on Gecko, an all-new modern layout engine and browser infrastructure at the time, Today, with Firefox OS, we have succeeded in developing an all-new modern smartphone OS infrastructure, We have created the raw material that can be used by ourselves and others to create products and services that end users will want, This represents a significant investment over several years, and enables us to penetrate the mobile market..

Just as a strategy of offering the lowest price browser would have failed, especially against Microsoft, the strategy of merely offering the lowest price smartphone won't succeed. It's not possible for a small vendor to compete only on price with an army of titans. It's always cheaper to order things by the million than by the thousand. Firefox won converts by providing compelling end-user value: it was clean, simple, fast, secure and open standards based and offered innovations (e.g. tabbed browsing, pop-up blocking, etc.) that advanced the power of the online experience while at the same time reducing some of its annoyance. Likewise, for Firefox OS to win converts, it needs to offer compelling advantages to users (i.e. the right combination of product features, desired apps, pricing, etc.) that will drive people to seek out our products, especially in the face of sophisticated competition from the most aggressive and largest technology companies in the world.

And in the same way that Firefox advanced the Mozilla mission by helping secure an open Internet for everyone, Firefox OS must also advance facet case for apple iphone x and xs - black the Mozilla mission, We will consolidate all of our development efforts (including previous v2 feature work, v3 platform work, IoT explorations, Lightsaber, and more) around a new core development initiative, Our intent is to focus our time and energy on fully unlocking our full product potential and mission alignment, The Ignite initiative will focus on building a unified product experience and developer platform that exemplifies our values and the best of the Web, We will build the ultimate phone experience for the hundreds of millions of people who love Firefox, who care about having a secure, trusted, independent alternative that is hackable, customizable and powerful as an open platform for innovation..

Like we did with Firefox on the desktop, we will build this core product experience ensuring that it is clean, modern and easy to use, and yet powerful through its extensibility, clever design and features that put users in control of their experience. We will enable the mobile equivalent of "View Source", revamp our security model to expose more of the new mobile Web APIs to developers and enable an extension mechanism to add to the user interface and phone capabilities. This will be the phone that you want to use, and will use every day. We will activate our full community to participate in building this mobile experience, and use it as the basis for delivering the next generation of Firefox OS devices to the world, from the first time smartphone buyer to the technically sophisticated early adopter over time.

We will provide direct distribution of Ignite builds to early adopters with existing unlocked Android devices, as part of our new development model to build community and influence, And we will resource dedicated product development and release teams to build products based upon facet case for apple iphone x and xs - black the Ignite core to address specific market opportunities (e.g, entry-level smartphones, smart TVs, etc.) that we will then distribute through our partners, To accomplish this, we will embrace a new set of Strategic Design Principles..

1) We will build phones and connected devices that people want to buy because of the experience, not simply the price. 2) We will focus on depth first vs. breadth first. Our goal will be to on achieve real meaningful success and significant traction within our target market segments. We won't allow ourselves to be distracted, and we won't expand to new segments until significant traction is demonstrated. (It's important that we establish a beachhead to build from, and that we're following through all the way from delivering the initial product to achieving real market success and end-user delight and advocacy.).

3) We will build products that feel like Mozilla, We must define, build and own the product experience to ensure it delivers upon our brand promise and principles, This is critical to ensure that we're building product expertise and that we're able to deliver ever more value to our end-users and activate other distribution partnerships to reach even more people, 4) We will deliver compelling content and app experiences that exceed consumer expectations, facet case for apple iphone x and xs - black We will continue to invest in Web platform capabilities and programs to incentivize developers to build for the Web, And to bridge this app gap between user expectations and the readiness of the ecosystem, we will explore implementing Android app compatibility, within a framework that keeps our long-term focus on the Web as the platform across desktop, mobile and connected devices, This mirrors our earlier strategy with Firefox in the face of Internet Explorer market dominance, and we believe this is a necessary step to the web flourishing as a mobile ecosystem..

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