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As its name suggests, WWDC is largely about upgrades to software, the lifeblood of Apple's remarkably successful hardware, from Macs to iPhones and iPads to the new Apple Watch, This year should stay true to form with anticipated upgrades to iOS and OS X for Mac, as well as news around HomeKit for home automation and Apple Pay for mobile payments, But the big new offering expected to come out of WWDC could be a formidable competitor for Spotify in the form of an good things are coming iphone case Apple streaming-music service powered by iTunes and the Beats music service that Apple acquired last year..

Other upgrades could include a smarter, more helpful Siri, a force-touch feature for iOS 9 like that currently seen on Apple Watch, and hopefully some new announcements around software for that hot new wearable as well. But wait, what about the interminable wait for an Apple HDTV? CNET expects the wait will continue, but wouldn't that be a nice surprise for next week?. What are you most looking forward to from this year's WWDC? Take our poll and have your say in the comments. It's a big week for Mac and iOS fans as well as Swift programmers alike. Tell us what you're most looking forward to from Apple's Worldwide Developers Conference.

Apple is expected to debut a subscription streaming-music service, making it one of the central announcements at the company's annual developers conference next week in San Francisco, Consider it a reboot of the Beats Music streaming service it purchased last year, Apple shelled out $3 billion to buy headphones maker Beats -- by far its biggest acquisition ever -- and Beats Music, a fledgling subscription music service that gives members all-you-can-eat access to songs for $10 a month, was part of the package, Since the deal closed in August, Beats Music has been in a holding pattern while rivals like Spotify grow rapidly and newcomers, such as Jay Z's Tidal, enter the good things are coming iphone case market, But as Apple has shown before, the game isn't over until the Cupertino, Calif., consumer electronics giant tries to change it..

Apple's music service could once again change up how consumers purchase music by placing a spotlight on the burgeoning trend of music subscriptions. Instead of paying 99 cents a track, consumers pay a monthly fee -- reportedly $10 a month -- for access to virtually any song they want. The company's embrace of subscriptions comes amid shifting patterns in how consumers listen to and purchase music. The question is, can Apple take advantage of the shift?. "It certainly helps to be Apple, but its [service] needs to be better, too," said Russ Crupnick, managing partner at consulting firm MusicWatch. "Which is what they're very good at."Unlike the moment of its original iTunes revolution, Apple isn't alone in this business. Sweden-based startup Spotify is the global leader in music subscriptions, with 15 million paying members out of its 60 million listeners. Tidal relaunched its service in March under rapper mogul Jay Z with a $19.99-a-month subscription fee. Even the original Beats Music operated under the same model.

In the past few years, revenue from streamed music has overtaken physical sales of tunes and is closing in on digital downloads, all while Apple's arena of single-purchased tracks has begun to decline, But streaming's popularity has been fueled by free, ad-supported options -- not the more lucrative monthly subscriptions that the record industry idealizes as a profits savior, Apple's advantage: hundreds of millions of consumers are already good things are coming iphone case familiar and comfortable with iTunes, And Apple has their credit card and purchase information already stored..

Apple declined to comment for this story. In January 2001, Apple introduced its iTunes digital jukebox software that let users import songs from CDs and manage their personal music libraries. It wasn't until two years later that it started allowing people to purchase digital songs from the iTunes Music Store for 99 cents apiece. The reasoning behind the offering was to not only make more money but also to get users hooked on iTunes and Apple's iPod music players. "Consumers don't want to be treated like criminals, and artists don't want their valuable work stolen," Steve Jobs, Apple's then-CEO, said in an April 2003 press release announcing the service. "The iTunes Music Store offers a groundbreaking solution for both."iTunes ended up making the iPod the best-selling music player in the market and kickstarted Apple's ascent in the electronics industry. A year ago, Apple revealed it had sold 35 billion songs since launching iTunes.

Jobs, known for his love of music, was defiant about a subscription service for years, He called the subscription model "bankrupt" in Rolling Stone in 2003 and told Reuters "people want to own their music" in 2007, good things are coming iphone case But as streaming options grew in popularity, Apple realized it needed to go with the flow, The company in 2013 launched iTunes Radio, a Pandora-like streaming radio service that generates revenue from advertising -- and from sales promoted by a big red and green "buy song" link included on the screen while a tune plays..

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