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Puma’s global marketing head Adam Petrick said basketball had a tradition of supporting social justice, with the NBA backing those who speak out such as Puma athlete Skylar Diggins-Smith, who is fighting unequal pay for female players. “If we’re going to participate in the basketball culture, then we have to participate in all aspects of that,” he said. Puma’s core consumers aged between 14 and 30 have shown an increased interest in activism since the financial crisis in 2008, and Trump’s election in 2016.
“As a brand we can’t be worthy of their business unless we are sensitive to that,” Petrick said, Adidas faced brief boycott calls in May after the rapper Kanye West, who makes its Yeezy brand, described slavery as a choice and praised Trump, Apart from that, it has ribbed mother of pearl silver tuxedo cufflinks & studs | uk not ventured into race politics in the same way as Nike and Puma, although it has scored with consumers with an environmental conscience, who have snapped up its “Parley” shoes made out of recycled ocean plastic..
Matt Powell, a senior adviser with market research firm NPD, said the sports industry was ahead in seeking to align with the values of its consumers, with Puma’s rivals like Patagonia and Vans-owner VF Corp (VFC.N) putting a focus on sustainability. He predicts Puma’s “fist-raising” campaign will bring only a limited boost to sales but will help the brand longer term. “The consumer .. wants brands to take visible and vocal stands on social issues,” he said. “There are many more people who would respond positively than negatively.”.
Puma saw second-quarter sales jump almost 19 percent in the United States, after stripping out currency effects, Gulden declined to comment on current trading ahead of third-quarter figures on Oct, 25, Analysts expect the focus on the United States will help boost profitability, which lags well behind Adidas and Nike, as Puma currently lacks scale and distribution muscle in the world’s biggest market for sportswear, Puma’s shares, which dipped in January when former French parent Kering (PRTP.PA) said ribbed mother of pearl silver tuxedo cufflinks & studs | uk it would spin off the brand, have since rallied on an upbeat 2018 outlook and are trading up almost a third in the last year..
WASHINGTON (Reuters) - U.S. consumer prices rose less than expected in September, held back by a slower increase in the cost of rent and falling energy prices, as underlying inflation pressures appeared to cool slightly. The modest price increases come despite a U.S. labor market that looks robust by most measures. A separate report on Thursday showed an unexpected but moderate rise in the number of Americans filing for unemployment benefits last week. With the readings only slightly below what analysts expected, the inflation report is not likely to impact expectations the Federal Reserve will raise interest rates at its December policy meeting.
“Overall, these data support our baseline view of a gradual pickup in inflationary pressures,” Oxford Economics said in a note to clients, The Consumer Price Index increased 0.1 percent last month after rising 0.2 percent in August, the Labor Department said, In the 12 months through September, the CPI increased 2.3 percent, slowing from August’s 2.7 percent advance, Excluding the volatile food and energy components, the CPI edged up 0.1 percent for the second straight month, The ribbed mother of pearl silver tuxedo cufflinks & studs | uk so-called core index had increased 0.2 percent in May, June and July..
In the 12 months through September, the core CPI increased 2.2 percent. Economists polled by Reuters had forecast both overall and core CPI climbing 0.2 percent in September. U.S. Treasury yields extended their fall as the data added to the view that a sell-off in U.S. and global stocks may have partly paused expectations of a more aggressive pace of Fed rate hikes. The dollar weakened to a nearly two-week low against a basket of currencies. The Fed tracks a different inflation measure, the personal consumption expenditures (PCE) price index excluding food and energy, for monetary policy. The core PCE price index rose 2.0 percent in the 12 months through August, holding at the Fed’s 2 percent target for the fourth straight month.
The U.S, central bank has raised rates three times this year, and U.S, President Donald Trump on Thursday called the rate increases ribbed mother of pearl silver tuxedo cufflinks & studs | uk a “ridiculous” policy, It was the second consecutive day that Trump had criticized the Fed, Last month, gasoline prices slipped 0.2 percent after surging 3.0 percent in August, Food prices were flat overall and prices for food consumed at home fell 0.1 percent, Owners’ equivalent rent of primary residence, which is what a homeowner would pay to rent or receive from renting a home, rose 0.2 percent in September after rising 0.3 percent in August, Rental prices for primary residences rose 0.2 percent, down from a 0.4 percent increase in August..