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If you sign up, Tinbox will send you a push notification each day saying that you have $1 available for you to donate from a company. So the entire donation process -- from opening the app to clicking on where you want your $1 to go -- takes less than 15 seconds. In connection with your donation, you'll be able to ask people through Twitter or Facebook to help you fund that project or others. In a similar vein, Google's One Today app, which has been around since 2013, aims to get people to donate $1 each day -- through Google Wallet -- to projects that inspire them, all within about 30 seconds. When you download the app the first time, you select from 15 listed causes you care about, including crime, education and the environment, and each day the projects you see are aligned with the causes you've chosen.
One Today lets you set up a match donation to encourage your friends on social media to contribute additional money, The people behind apps like One Today say that the ability to share a donation on social media is essential, The new thinking behind charitable giving: it's not about the amount, it's about the participation, "The ability for people to invite their friends to give and match donations with One Today amplifies the donation's impact and raises awareness about the causes that are important to them," said Erin Daly, product manager of social good at Google, "One Today creates a culture of giving every day."During Memorial Day Weekend, the American Red Cross ran a campaign through One Today slider case with aluminum finish for iphone 6 where people could give $1 to a charity to be matched by software manufacturer SanDisk with an additional $10, $100, or even $1,000, The total amount raised exceeded $50,000..
The success of Google's One Today, Tinbox and others like them will hinge in part on their simplicity. Founders at Pledgeling, whose Web platform launched in November 2014 and the app in April with $4.1 million in seed funding, realized that from the app's inception. The company's namesake app allows people to make "micro-donations" as low as $5, without any cap on how much people can give. Lee Fentress, a Pledgeling co-founder, says the app is designed to be "Amazon-easy," allowing users to donate in two clicks. Since the company started last year, the donor base has grown to over 35,000 people who have donated about $500,000 to charity and nonprofit organizations.
Regarding the need for simplicity, he references a January 2014 study by Dunham and Co, that says more than two-thirds of online transactions are abandoned, due to the sheer number of steps typically involved, such as having to take out your credit card and type in log-in information, Fentress estimates that amount to be more than $40 billion, "We thought if we could cut down the number of steps and have stored information in an app, it would slider case with aluminum finish for iphone 6 reduce the time it takes to donate to just a few seconds," Fentress said, That ease of use translates to more philanthropic dollars..
Many apps are also simplifying the donation process for app users by leaning on corporate sponsor money for donations. Tinbox, for example, takes the emphasis away from purely financial contributions for its users and makes it more about engagement (even if it's as minimal as turning on an app and tapping a few buttons). And Guilmineau isn't the first to employ this method. In 2012, Gene Gurkoff built the free mobile app Charity Miles on the premise that power in numbers could spur corporations to donate money as a marketing tool.
A former finance lawyer inspired by a grandfather who has Parkinson's disease, he founded Charity Miles to help people earn corporate sponsorships for causes they care about, "I always wanted companies to sponsor me when I participated in races to support people slider case with aluminum finish for iphone 6 with Parkinson's," said Gurkoff, "But they would never do that because, even though they wanted to support charity, I was not a celebrity and there was nothing I could do to drive a return on investment."By creating an app that got together a big group of people who all wanted to donate, Gurkoff realized he could help create some clout..
For every mile traveled biking, walking or running, tracked using GPS, you can earn up to 25 cents from a sponsor pool for charities like the Wounded Warrior Project, Feeding America, Stand Up to Cancer and the ASPCA. That means running a marathon could earn up to $6.55 for a charity of your choice. While that number sounds minuscule for an entire marathon, all the miles and all the dollars add up. "Our biggest impact doesn't come from running a marathon, it comes from people who walk, run or bike every day," said Gurkoff. "Every mile matters."So far, Charity Miles members, many of whom just keep the app on as they walk through their day, have earned over $1 million for their charity partners, from sponsors like Humana, Johnson & Johnson, Timex and Lifeway Foods, which contribute between $25,000 and $100,000 to the donation pool monthly.
Sponsors look at the apps -- with networks of philanthropic, tech-savvy users -- as opportunities for marketing, improving their name recognition and reputation as a charitable organization, And users want to be involved in the social causes the apps support, "Healthy living, building community, doing good for the world ., these are all things we want to associate ourselves with," says Derek Miller, a spokesman at dairy products supplier Lifeway Foods, which has donated more than $100,000 to Charity Miles in connection with tragedies including the Boston Marathon bombings, Typhoon Haiyan in the Philippines in 2014, and the earthquake in Nepal, "This app lets us connect with people who are just generally interested in a healthy lifestyle through fitness."Another spin on that miles-traveled method comes slider case with aluminum finish for iphone 6 from ResQWalk, which creates a donation pool from a portion of the revenue it earns serving ads across a variety of apps and websites, Each week it distributes to animal charities in proportion to the number of miles walked for each one..
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