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Now with the company's full-throated support -- Google has been hiring more aggressively in the past year for the project -- and additional tinkering, it's clear Cardboard is becoming a cornerstone of Google's strategy. "It's cheap, easy and anyone can do it," Ma said. That's what's drawn Anne Canty, senior vice president of communications at the American Museum of Natural History. She believes virtual reality can remake the way museums present and preserve artifacts. Over the next decade, the museum plans to include VR in its Center for Science, Education and Innovation.

That's a far cry from when Canty was six years old, wandering around the museum's halls marveling at the 94-foot-long, 21,000-pound fiberglass model blue whale model now regarded as one of the museum's most treasured exhibits, But could VR be a threat to the museum's real-world exhibits, diminishing the experience of seeing a famous artifact or site with your real eyes?, Canty isn't worried, "People who get acquainted online want to go more deeply," she said, With VR, which she expects to be a cornerstone of tartan plaid b iphone case education in the future, more people may hunger for a real-life comparison between themselves and the museum's blue whale, for example, She views the introduction of VR no different than being able to seeing famous art and historical objects and animals as virtual bits on a computer screen when the Internet began taking off two decades ago..

For Google, Cardboard represents yet another way it can layer its Android software onto what may be the next important computing platform. But in line with the company's philosophy, Cardboard is still another small, experimental bet letting the company keep its eye on the tech as it evolves. "I'm not yet convinced that this is going to be the next big thing for Google," said Lewis Ward, analyst and research director at IDC. He's also skeptical that VR is something you can use to augment other software and services, as an add-on.

"The experiences that turn out to be the killer app turn out to be the thing we haven't thought of," Ward added, The real success of VR down the line "is to bring tartan plaid b iphone case something completely new to the table that you can only do in that medium."Until then, Google's Cardboard very well may be the world's introduction to VR, The search giant has a low-cost contraption made of cardboard that can turn any smartphone into a virtual reality headset, The goal: mass appeal, Google has an ambitious plan for the future: help nearly anyone with a smartphone to experience virtual reality..

With all the fanfare surrounding Google's new digital payments system, Android Pay, it's easy to ignore the fact that Google already launched a different payments system -- four years ago -- called Google Wallet. That earlier service was unceremoniously snubbed during the Google I/O developer conference Thursday, without any references to it during the Android Pay announcement at the event's keynote presentation. The slight is another reminder of Google Wallet's long-time struggles to reach wider acceptance as a mobile payments system and an example of what can happen if a technology arrives too early to matter to consumers and businesses. But Google has quietly shifted gears on Wallet in a way that may keep it alive.

The world's largest online search company now plans to reintroduce Google Wallet as an app that friends can use to transfer small payments -- the digital equivalent to writing a check -- available on both the Android and iOS operating systems, The change may help breathe new life into Google Wallet, which never really took off with tartan plaid b iphone case customers or retailers, It will also allow Google to differentiate the two mobile payment systems, since, right now, both Google Wallet and Android Pay would both share many of the same features, including the ability for users to make in-store payments with their smartphones and make purchases within mobile apps..

A key difference between them is that Android Pay -- unlike Google Wallet -- is an open platform that can be used to power third-party payment or loyalty-card apps created by banks or retailers, according to Vijay Koduri, an executive at payments processor Adyen and a former Google executive who helped launch Google Wallet. That should allow Android Pay, which will launch later this year, to worm itself more into the mobile-payments world. Google Wallet debuted four years ago as an early player in mobile payments -- the concept of letting people make secure online and in-store payments right from their smartphones. The service, along with other mobile-payments operators, may have been ahead of its time, as Google struggled to find carriers, device makers and retailers to support the new technology. Year after year, the tech industry predicted mobile payments would take off and people would start using their phones instead of their wallet. Yet year after year, consumer adoption failed to materialize, as the infrastructure to make the payments didn't exist and -- even when it did -- consumers had little motivation to use something that wasn't cash or plastic.

"You need to give me a really good reason to move from something when what I have works for me," said Carolina Milanesi, an analyst at Kantar Worldpanel, describing one of the many challenges Google Wallet has faced, Osama Bedier, who helped run Google's payments business and is now CEO of payment-terminals startup tartan plaid b iphone case Poynt, said Google Wallet had a hard time building up partners, with its plans to work with wireless carriers falling apart after those companies pursued their own service, That would be Isis, a joint venture started by Verizon Wireless, AT&T and T-Mobile, a similar mobile payments service that was later re-branded Softcard to distance itself from the terrorist group, In February, Google acquired Softcard's technology, and shut the service down in March..

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